the dunhill hotel

BRANDING, ILLUSTRATION, LAYOUT, DIGITAL

The Agency Marketing Group’s work for The Dunhill Hotel won us a ‘Distinction’ by The Academy of Interactive & Visual Arts as a part of the 2020 Communicator Awards. We took home the second place win in the Collateral Postcard category for our concept and execution of The Dunhill Hotel Postcards. We also received recognition in a Gold award in the 2020 Davey Awards for postcard design.

The Dunhill Hotel is a boutique hotel located in Charlotte, NC. The hotel dates back to 1929 and has a strong historical background as one of the National Trust for Historic Preservation's Historic Hotels of America. The Asbury is a renowned restaurant located in the hotel.

The Dunhill and Asbury already had an established brand when I began working with them, however they gave me the creative reigns to adjust the brand with a new refreshed perspective. The logo and typography remained the same, but the colors and design direction were revived and expanded.

An unexpected and fun part of being art director and having my hands on all creative endeavors included hopping in front of the camera for photoshoots. It’s one thing to plan and direct how you want an image to look, but it’s something completely different being the one that is in the composition. Being on set at photoshoots taught me a lot about a creative world I wasn’t privy to before. Taking into consideration what the photos will be used for like print projects vs. a social post could produce two completely different photoshoots.