One west

naming, branding

One West at Corporate Center is a commercial office space by Highwoods Properties. This property is just outside of Raleigh, North Carolina with meticulously designed workspaces and a commitment to innovation and collaboration. At ST8MNT, we crafted the name and designed a vibrant brand identity system that was equal parts technical and quirky to express One West’s personality.

The name speaks to both the location and the goal of this office park. Situated on the very edge of Raleigh, this location is as west as it gets. With multiple buildings in the park, each building address contains a “1”. This number signifies the concept of a singular community; while the offices and outdoor areas may be filled by many, the feeling is one of unity.

Credits